Content Creation Small Business Tips Social Media Guides

Sometimes, it seems as though everybody online has gathering thousands (and even millions) of followers on Facebook, Instagram, Twitter, TikTok and more – but how? It can seem overwhelming to learn how to grow your social media following, but we’re going to break it down into some top tips for you. Building your social media following requires organization, effort, consistency and knowledge, so we’re here to help you get started on growing your empire. Here we go!

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How To Grow Your Social Media Following

Without further ado, let’s take a look at our top tips for growing your social media following – including planning, research, content creation, analyzing your statistics and more!

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1. Take A Look At Your Competitors

Analyzing your competitors will give you a ton of power in a lot of different ways. Doing this research allows you to see what works, what a similar audience to your own likes and some things to try, as well as how you can differentiate yourself and stand out by doing something different to everybody else. Here are some things to look at:

  • Which platforms are your competitors active on?
  • What type of content are they posting?
  • How often are they sharing content?
  • What are their comments saying / what are the audience enjoying?

2. Keep Updated

Make sure to build out your social media profile, ensuring that all contact information, addresses, bio, links and so on are correct and up to date. If you’re a business, your cover photo or header and profile picture should clearly show your logo / branding and emphasize the name of your business.

For creators, musicians, YouTubers and so on – your profile photo and cover / header photo should be clear, cropped correctly and feature any information you want to promote. If you have a logo also, make sure to feature it!

Don’t forget to enter your:

  • Website
  • Profile picture
  • Header / cover photo
  • Contact number and address if you are a store or business
  • An engaging and clear description / bio that tells new viewers who you are and what you do (succinctly!)
  • Your location / country
  • Any other links to your work / anything else you want viewers to see

It’s okay to make tweaks and updates as you go along, but from a starting position, it’s important to check that everything is in order, and looking clear, professional and attractive.

3. Brand Consistency

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Audiences respond to consistency, which doesn’t mean you should be posting the same things all the time. Think in terms of brand consistency – who are you / your business, what do you represent, and what is your mission? Your audience wants to make a connection to you, so make sure it’s easy to understand who you are and how your audience can relate to you.

Check out our article on branding to learn more about logos, fonts and everything else you need to know about branding yourself!

4. Create Great Content

Creating great content is easy to say, but can be pretty time-consuming to do.

Crafting a Content Plan / Strategy is the best place to start, to gather your ideas together and get planning what you want to do, and how you will achieve it. Once you’ve settled on your plans, try to put aside as much time as you can to finesse your content, checking in on your insights to see what previously worked well and what your audience responds to.

It is also okay to repurpose other things – if you have a blog, then share standout posts on your social media, for example. If you have some behind the scenes footage, why not put it together and post as an Instagram Reel? If you’re smart and organized about it, you don’t need to spend every single day creating top-notch content, it’s about using what you have and building on previous ideas as well as new ones.

Your content should be:

  • Clear and well-edited
  • On brand (educational, funny, entertaining, artistic, aesthetic etc)
  • Aesthetically pleasing
  • Easy to hear / see / understand (check out our tips on cleaning audio and lighting for videos to help)
  • Original and unique
  • On topic / relevant to the platform or any trends happening
  • Above all, entertaining and engaging!

5. Use Your Insights To Track Progress

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Insights and statistics are a great way to track what you’re doing, and find out what is working well. From this, you can find information such as:

  • Who is viewing and interacting with your content the most (this is how you can find your target audience’s gender, age and so on)
  • What time is the optimum time to post to your audience
  • What type of content is landing (video, image, blog post etc)
  • Which length / layout works best (length of videos etc)

Once you have this information, it’s easier to tailor your content towards those who are engaging in order to pull in similar followers, and evaluate whether any new ideas you’ve tried have affected engagement (positively or negatively).

Word of mouth and recommendation is still one of the greatest means of promotion, so by making a good impression on one follower, they may share it, send it to their friends or tell them about it – resulting in more potential followers for you!

6. Connection & Collaboration

Connecting with influencers and users in your industry or field is a great way of boosting your interaction. Maybe you can create a collaboration video, a Q&A, take over each other’s Instagram or even create a competition together – there are so many possibilities for collaboration on social media.

Don’t be afraid to reach out to create partnerships and collaborations, and try to find those that you think would interest your audience and vice versa. Some influencers may charge for content, so do your research, clarify a budget (if you have one) and get reaching out!

7. Paid & Sponsored Ads

Organic views and follows will only get you so far, and social media platforms unfortunately do reward the elite – such as those who pay to run ads. Don’t panic though, there are a lot of cost-effective options – and with some knowledge, you’ll be able to grasp ads super quickly.

If you want to get more views and engagement on your posts, simply boosting specific posts is your best bet. However, if you want to build your following and drive engagement, targeted ads are for you! For example, Facebook ads allow you to promote your page or push specific content. You can target specific factors such as age, gender, location, live events, page likes, purchase behaviors and more!

8. Engage With Your Audience

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This one seems really obvious – but it shouldn’t be overlooked! Keeping your audience interested means that you need to make a conscious effort to involve them, talk to them and establish a connection that makes them want to stick around.

Here are some ways to get involved:

  • Replying to comments / starting discussions in comments
  • Interactive stories (polls, questions, asking for interaction from your audience)
  • Allowing your audience to get involved in your content (deciding what you will post, helping design elements, competition prizes and so on)
  • Don’t forget to interact with those you follow’s content – otherwise it may feel one-sided, and they may unfollow.

How Audiosocket Can Help

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Whether you are a social media fanatic, small business, creator, artist, streamer or video maker, you will most likely need music for your content! That’s where Audiosocket can help.

If you are looking for authentic, top-quality music for your project, why not check out Audiosocket? Your content deserves the best, so sign up today and access 80,000+ songs to bring your vision to life! You can access Audiosocket’s music catalog for just $20 a month as a Personal creator. Not only that, but this allows you to license an unlimited number of tracks at no additional cost. Talk about win-win!

For further help, take a look at our articles on Alternative Social Media Platforms For Creators, How Small Businesses Can Use Video For Branded Content & Adding Music To Videos With Mark Wallace!

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