In this day and age, video is truly taking over. As a business, video marketing is the top choice to engage viewers and let people know what your brand is all about. A whopping 85% of all internet users in the US watch online video content each month. Also, 54% of consumers agreed that they want to see more video content from a brand or business they support. So, now is the time to get creating some top-notch video content! Now, let’s take a look at branded content such as videos, and how small businesses can benefit from using them.
What Is Branded Content?
Branded content is a marketing technique that focuses on creating content that directly links to a brand. This is different to promoting or advertising a product. It highlights brand values, adds value to the user and essentially uses storytelling to generate conversation. This can be done in various forms, but we will be focusing on branded content via the medium of video.
Why Use Branded Content?
There are many benefits to using branded content. Such as:
- It isn’t aggressive or invasive for the customer or viewer
- Branded content improves engagement and spreads brand awareness
- It has the potential to go viral
- Branded videos are exciting and memorable and allow the audience to create a connection with the brand itself.
How Small Businesses Can Use Branded Video Content: Top Tips
Make It Personal
We all enjoy advertising or marketing that makes us laugh or tugs at our heartstrings. Doing so makes your company or brand stand out, and makes you memorable to the viewer. Branded video content helps put a face to a name and allows audiences to see who you are, and what your brand stands for. As a small business, you have an advantage, as you will be seen as less corporate or money-grabbing. Instead, you can focus on what your brand does and how it has grown. In fact, 64% of online video viewers actually do make a purchase after watching branded videos on social media. So, it’s definitely worth doing!
Share Your History & Story
Audiences love to see humble beginnings of companies. As a small business, you are perhaps the underdog or somebody that they haven’t heard of before. This can work in your favor, as you can highlight your brand’s authenticity and promote a more personal touch with your marketing. It will help audiences empathize with what you do. They will therefore see you as a human brand rather than another company trying to sell them something.
Branded Video Ideas
One great idea to promote your brand is to be helpful to your audience. Educational videos relating to the industry that your brand falls into will help your audience. It will also spread brand awareness and show that you have more to offer than just products. Providing assistance or advice to audiences shows that you aren’t just interested in making a sale, but really connecting with your audience.
Customer Testimonial Videos
As with educational videos, customer testimonial videos allow your audience to see people’s experiences in their own words. Asking a satisfied customer who has provided good feedback to record or write a short testimonial is a great way to promote your brand. These videos are low budget and authentic – so you don’t need to worry about breaking the bank, either.
Animations are eye-catching, and will attract viewer’s attention. The animation could explain what your brand is about, your values and what your goals are as a company. The only downside of this is that people enjoy seeing human beings in their videos. However, it is still a great piece of side content to spread awareness and communicate your brand identity. A short, 60-second animated video introducing your company and what you’re all about can make a world of difference!
Depending on your brand, spoof videos can be an excellent way of engaging with audiences. It can help you stand out against the crowd, and show that you have a sense of humor. This option provides the chance to get creative, and wouldn’t need a large budget because the charm will come from the quirky idea itself.
We hope that this has given you an insight into branded content and provided some ideas for videos for your brand or company. If you are looking for music to use in your branded videos, look no further than Audiosocket. With 80,000+ tracks, you need look no further! Go ahead and check out our catalog now!