Whether you’re a business owner, YouTuber or freelancer, you are offering a product or service to potential buyers. That means you’ll need a logo! It can be intimidating to choose the face of your company, so we’re here to help break down some top tips and things to consider when wondering how to choose a logo. Here we go!
How To Choose A Logo: Things To Consider
When designing or choosing a logo, it’s important to think about how you plan on using it. For example, logos that will be printed onto merchandise may differ from one created for a website. A lot of companies and brands need a logo that can be used across multiple mediums, but be aware that editing and adapting the logo for different applications will drive up design costs. Therefore, try to think beforehand about what exactly you will use it for, and what that means for your logo.
Your logo tells potential customers so much about what kind of business you have – sometimes before they know anything about you. Therefore, it should reflect you and your business.
If your business is creative, your logo should reflect that – whereas a Finance based business should be contemporary and conservative. Think about how much you are asking your audience to emotionally invest in your brand or product. If you are a YouTuber for example, you and your videos are the product – and it should be more personalized and intimate. Consider what kind of clientele you are looking to attract, and what you want to say about your business.
Here are some style types to consider:
- Retro / Vintage
- Modern / Minimalist
- Fun / Quirky
- Handmade / Handcrafted
Now that you have considered what applications you want to use your logo in (see point 1), your designer can create the correct file formats. These include:
- Vector (EPS). This can be used by most printing facilities and contains both font and color information.
- GIF: A low resolution file created primarily for web pages and email templates.
- JPG / JPEG: This format allows for storing full color images with high compression ratios, and is used mostly for photos in web pages.
- BPM (300 dpl): A format that can easily be imported into most PC application software.
- TIF / TIFF: Can also be imported into most Mac & PC applications. Large file size and can be used for the full color printing process.
Whilst we’re discussing content – don’t forget to read our advice on how small businesses can use video for branded content and how to use music when creating content for your business!
The last thing you want is to be getting confused with other companies. Your logo should be original and individual whilst standing out to potential customers.
Perform some research beforehand on competitor’s logos to see what they are using (and also what they aren’t). You want your logo to be eye catching whilst remaining unique.
Rebranding can happen within businesses – but logos usually remain similar but potentially with some updates. That means that you could be stuck with this logo as long as you’re in business. Your logo is how people will recognize you, and so you need to make a choice that you will be happy with 20 years down the line. Simplicity is sometimes key, and will help you to still appear fresh and current down the line. Just keep the future in mind when choosing your logo!
How To Choose A Logo: Top Tips
Define Your Brand Identity First
Your logo needs to communicate your brands ideals, personality and mission statement, so you need to understand all of these things! Once you know what makes your business stand out, it will be easier to make design choices that translate this to others. Ask yourself why you started the business, what your beliefs are, what makes you different and how you want your customers to think of you. Don’t forget to also check out our article on branding and creating a strategy for further tips!
Check Out Color Theory
Color Theory looks at certain connotations that different colors have and the psychology behind the emotions and ideas colors have attached to them. For example, Red signifies excitement, passion and anger, which is great for loud, youthful brands. However, Blue is classic and calming, symbolizing maturity and trustworthiness. Do your research on what different colors say about your brand to help inform your choices
Things To Avoid
Try to avoid clichés of your industry, and also don’t make your logo too complicated. Trends look fantastic, but you don’t want your logo to look dated in a couple of years. Also, don’t choose now to bow down to the cheaper option. Pay out for the best quality logo possible, as it is arguably the most important element of creating and marketing a business.
This article is all about why establishing your brand can help your business thrive. If you’re planning on creating content for your business such as YouTube videos, podcasts and so on, it’s time to start planning aspects like music. That’s where we can help!
If you are looking for authentic, top-quality music for your project, why not check out Audiosocket? Your content deserves the best, so sign up today and access 80,000+ songs to bring your vision to life! You can access Audiosocket’s music catalog for just $10 a month as a Personal creator. Not only that, but this allows you to license an unlimited number of tracks at no additional cost. Talk about win-win!