Having now overtaken YouTube for watch hours, TikTok is a platform that allows (more than ever) users to go viral with their videos. But, what can you do to tip the scales in your favor? What tips are there for going viral on TikTok? Whether you’re aiming to promote a product or brand, entertain, reach wider audiences or become an influencer or content creator, here are our tips for how to go viral on TikTok. Let’s go!
How To Go Viral On TikTok: Our Top Tips For Success
Grab Attention Quickly
There is so much content out there these days, especially on fast-paced apps like TikTok. This means that you need to grab the viewer’s attention before they scroll… and fast. Don’t leave it until the end of the video for something great to happen, as people will switch off and move onto the sea of other content out there. Set the tone and topic of the video quickly, and hint at what might happen in the caption to get people to stay tuned.
Use Trending Sounds & Music
Trending sounds and TikTok music amass millions and millions of views on the platform. Once a sound or track has gone viral or a trend begins, hashtags and surrounding searches are drawn to people’s attention. TikTok is a platform where the audience feeds off trends and music, so using popular music or jumping on video trends can help you get noticed by more people.
Storytelling & Delivery
Dances, unplanned moments and so on go viral, don’t get us wrong. But if you can craft an interesting and compelling story or delivery of your video, audiences will be more inclined to interact, share, comment and more. Telling or showing a story well, thinking about your timing, delivery, editing etc can help elevate your video. As mentioned earlier, make sure to capture attention right away in the video, such as “Story time: here’s what happened when I met *insert celebrity here*.
Find Your Niche
Sometimes, chipping away and building a reputation for a niche is a more slow burning way to achieve viral success. Sure, there are viral one hit wonders, but if you want TikTok staying power, you’ll need to find your audience. Is your TikTok educational? Entertaining? Inspirational? Try to narrow down a niche area within your field, trying different hashtags to find your people. From there, you can grow your audience – all from knowing yourself, your brand and what you have to offer.
As mentioned above, if you want to stretch out your viral success into something more permanent, post consistency is key. You want your followers to look forward to your posts, and the more you have going on, the more engagement, follows and likes you will amass. You don’t have to be as structured as, say YouTubers, who often post videos on a certain day of the week. If you want to, feel free – but TikTok is a little looser, and just enjoy regular or semi-regular content.
TikTok’s algorithm and set-up makes it easier than ever to go viral, so try implementing our tips to reach viral success. Experiment with both popular and more niche hashtags, share your videos on social media platforms, and add CTA’s to your captions and bio if you are gaining traction and want to direct it towards something. Good luck, we can’t wait to see you on our For You page soon!
How Audiosocket Can Help
If you’re an aspiring content creator, you will most likely need music for your projects!
If you are looking for authentic, top-quality music to use, why not check out Audiosocket? Your content deserves the best, so sign up today and access tens of thousands of songs to bring your vision to life! You can access Audiosocket’s music catalog of over 80,000 tracks plus sound effects and sound design for just $10 a month as a Personal creator. Not only that, but this allows you to license an unlimited number of tracks at no additional cost. Talk about win-win!
Also, feel free to check out our helpful articles on smartphone accessories for video creators, using background songs for videos and best free video editing software in 2021!