Content Creation

It’s been a tough year or two for all of us – especially creators. Whether you’re a content creator, filmmaker, small business owner, musician or any other type of creator, the chances are that there’s been some struggles on the way. The coronavirus pandemic has made us all experience life in a different way than we’re used to – stifling creativity and leaving us unmotivated. As content creators, we are expected to constantly churn out incredible work. So, we just wanted to put out a reminder that progress isn’t always linear – and give you some motivation, inspiration and tips to keep pushing.

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The Reality Of Being A Creator

Being a creator can be a whirlwind. Sometimes, work you’re so sure will succeed flops unexpectedly. And sometimes, things take off that you never expected to. What’s important is that you’re still trying and committing to bettering yourself and your content – so keep going!

Motivation & Creativity

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I’m sure we’ve all had periods of feeling unmotivated and uninspired – but you’ve pushed through before, and you will again!

If you’re going through a dry spell with your motivation and creativity, there are ways to boost yourself. Look at some content from creators you admire (YouTube videos, for example), watch some movies, listen to some music or podcasts, experiment with some things that you love working on, or look back at some old work that you’re seriously proud of. But (more importantly) – be gentle with yourself. Nobody can be productive 100% of the time, and it’s important to take care of yourself so that you’re at your best to create even better content. Cars can’t run on empty tanks, so don’t let yourself get into that position!

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social media content creators engagement growth tips for creators

As we said earlier – remember that progress isn’t linear. Engagement and interest is bound to rise and fall, as is the nature of being a creator. If your engagement is on a serious dip, try looking back in your insights or analytics to find content that succeeded. Ask yourself – why did this do so well? What about it resonated with audiences, and how can I build on this for future content?

Sometimes, it’s not about your content at all – it’s about optimizing what you have and promoting it. You can do this via paid social media ads, understanding YouTube SEO and more.


social media content creators engagement growth tips for creators growth tips

Growth isn’t just measured in subscribers, views, followers, likes, shares, comments or reviews. Personal growth is an important thing to reflect back on, so ask yourself:

  • What are your highlights as a creator so far?
  • Is there any work that you’re really proud of or that you believe pushed you into further growth?
  • What things have you learned as a creator so far, and how can you use this to help push yourself further?

Final Thoughts

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We just wanted to say that you’re doing a great job, and that you should be proud of the progress you’ve made. It can be easy to feel like you’re fighting an uphill battle, but remember to acknowledge how far you’ve come.

We’re always around for guidance, support and help for creators. If you need any further inspiration, feel free to check out our articles on content creation trends, video lighting tips and how to brand your business – or check out our library of over 80,000 tracks to use in your content. We now also offer Sound Effects & Sound Design – so take a look and see if it sparks some creativity!

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