Content Creation Social Media Guides

Social media is one of the best ways to advertise products, build a following, find like-minded individuals and share content. Whether you’re a content creator, small business owner or influencer, it can be tricky to find the right post frequency for each social media platform. A lot of creators can find themselves asking ‘how often should you post on social media?’ That’s why we’re here to help with some tips and tricks around posting frequency, social media scheduling, SEO and more. Let’s dive in!

Why Should I Consider How Much I Post?

Your post frequency can affect many things – whether you’re a YouTuber, social media influencer, small business owner or artist. It affects things like engagement, can help to draw in new followers, keep your audience updated and solidify your relationship with fans. It’s a difficult balancing act between keeping your audience engaged and enjoying your content – and overwhelming them, causing them to unfollow. This balancing act can be refined and perfected over time, of course.

Post frequency is a personal choice based on what works for your following. If you are just starting out with a new business, as an artist or content creator or are starting a new social media page, posting more frequently can help to bring in new viewers and followers, and establish yourself more quickly. If you have an existing audience, it’s always a good idea to check your statistics, analytics and insights to see what your audience respond best to in order to refine your schedule.

With that said, here are some top tips to help with the question ‘How Often Should You Post On Social Media In 2021?’

How Often Should You Post On Social Media In 2021?

We’re going to break it down by platform, as we know that not all social media platforms will respond well to the same frequency. It’s time to answer ‘how often should you post on social media’, so here we go!


Facebook is a platform that can handle a higher number of posts in comparison – with our recommendation being 1-2 times a day. More than half of Facebook users in the US have reported that they check the platform multiple times a day, and so there is always demand for new content.

This amount of posting will help you to boost visibility of your posts and reach audiences quickly. If you already have an established following and are afraid of overwhelming your audience (or simply don’t have enough time or content), then at least a couple of times a week for Facebook should work fine. You can always try increasing and decreasing to see how it affects engagement, likes and so on!


Instagram‘s algorithm can be an interesting one, and many creators have noted that posting multiple times a day reduces how many people see their content. It is not a platform in which posting multiple times a day is the standard.

Therefore, we would suggest 2-3 posts a week for Instagram. If you’re just starting out, you can perhaps raise this to 3-5 a week to build a great foundation of content to appeal to potential followers. Remember that video content is set to be pushed on Instagram, so this may be a good place to start. You can always add Stories or Reels in between Feed posts, of course, to keep your audience quickly updated on what you’re up to, interact with followers and tease any future content!


Being a fast, off-the-cuff type platform, Twitter is perfect for quick tweets that will reach audiences quickly. Twitter doesn’t require quite as much preparation time as other platforms, and users frequently Tweet multiple times a day. So, for this one, we think that between 1-3 tweets a day is the best.

A great rule for Twitter is the rule of thirds, which means that your content is:

  • ⅓ promoting your business, products, content and so on
  • ⅓ sharing personal thoughts, stories and showing your personality
  • ⅓ sharing informative insights from similar creators, businesses and so on – or sharing and commenting on things that relate to your field that your followers may find helpful.


A whopping 40 million people a week use LinkedIn to scour for jobs and keep updated on what’s going on in their professional field, so there is a much wider audience than a lot of people realize!

LinkedIn is (in our opinion) a platform that is often underrated. You can grow a great following here by sharing articles, posting thoughts, sharing job opportunities and connecting with others in your field. For this reason, we would say that a couple of times a day works best for LinkedIn.


A lot of YouTubers’ strategy involves 1 video a week, with a set ‘video post’ day advertised, on which followers expect new content. Depending on how much video editing you intend on doing, plus your schedule and what your videos entail, this may be tricky to keep up with. Only promise what you can deliver, and remember that it’s quality over quantity. YouTube has over 2 billion users logging on per month, there is lots of chances to grow your channel (but also a lot of competition!)


For TikTok, we recommend around 1-3 times a day if you’re building your following. Some bigger TikTokkers will post up to 10 times a day, but this may be a little much when starting out. If you’re more established on the platform, try posting a couple within a day. See what the reaction is, and go from there!

Tips For Posting On Social Media

Schedule Ahead Of Time & Strategize

Creating a content strategy and plan is the best way to keep track, plan ahead and take the stress out of content creation for social media. That way, you can plan everything out before putting it all into a social media scheduler.

There are tons of awesome social media scheduling tools out there, such as Hootsuite, Later and more. These can help you schedule ahead of time, and sit back as your posts publish at set times on the days specified. This means that you can spend a day uploading and captioning content and not have to worry about it for the rest of the month, adding in new content or moving things around if something exciting comes up!

With TikTok, you can also create videos ahead of time and save them as Drafts. This way, you always have back up content to keep your posting consistent.

Keep It Mobile Friendly

It’s no secret that social media is dominated by phone or app users as opposed to desktop users, so remember to keep your content phone friendly. Test it out to make sure that your dimensions are right and that your content looks aesthetic, can be heard properly and is formatted for phone users.

A lot of users also access social media platforms (especially YouTube and TikTok) with the sound off – so it’s worth learning about how to create YouTube subtitles to ensure they don’t click off your video!

Find A Schedule That Works For You

Our suggested post frequencies above are a general suggestion, and may not be right for your audience. Finding the perfect posting frequency will require some trial and error as well as research and tracking of your statistics.

Remember that the quality of your content is more important than the quantity, and there’s no point rushing to put out content that you’re not proud of for the sake of posting. If you want to fill any gaps or keep your audience engaged, remember that you can post Stories, repurpose other content for Reels, retweet or weigh in with your opinion on topics, share other content and more!

Use Keywords & Learn About SEO

SEO (or ‘Search Engine Optimization’) is important for boosting your content and getting it to those who are looking for it. Improving your SEO score and learning about it can help increase your channel’s success greatly, so it’s one to look out for!

Keywords are a way of getting your content out there by focusing on words that people may be searching for. Featuring these in video titles, captions, descriptions and bios can help a lot.

For further advice on SEO and keywords, check out our articles on YouTube SEO, How To Grow Your YouTube Channel & Our Guide To Content Creation.

Final Thoughts

Posting frequency is just one part of the puzzle that can help content creators grow their following, but it’s something that hopefully you can plan out and stick to for now. Remember to keep track of your analytics and adjust accordingly, and you can even ask your audience if they want more or less posts with polls and surveys.

How Audiosocket Can Help

This article is all about building successful social media channels for content creators, and music is a huge part of content creation! If you’re planning on creating content to share on any of the above platforms, it’s time to start planning aspects like music. That’s where we can help!

If you are looking for authentic, top-quality music for your project, why not check out Audiosocket? Your content deserves the best, so sign up today and access 85,000+ songs to bring your vision to life! You can access Audiosocket’s music catalog for just $10 a month as a Personal creator. Not only that, but this allows you to license an unlimited number of tracks at no additional cost. Talk about win-win!

We hope that you enjoyed this article, and if you’re looking for more social media tips, feel free to check out our articles on social media trends, alternative social media apps for content creators and how to brand your business!

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