Music and Customer Behavior: How Retailers Increase Sales With Music

We know that music has a power effect on people’s moods. It also can influence customer behavior and even boost a store’s sales. Here’s how.

Content Creation Small Business Tips

Licensing Music: When to Go With Emerging Artists and When to Go With a Big Name

Should you connect a brand or campaign to a beloved hit, or branch out by working with emerging artists? We have the pros and cons of both here.

Content Creation Music Licensing & Copyright

YouTube Content ID: An Explainer for Video Creators

If you license music for the video content you’re producing, this guide will cover everything you need to know about Content ID for creators on YouTube.

Content Creation Music Licensing & Copyright Social Media Guides

YouTube Content ID: An Explainer for Musicians

If you are a working musician or composer, this guide will cover everything you need to know about rights and YouTube Content ID.

Content Creation Music Licensing & Copyright Social Media Guides

Copyright and Licensing 101: A Guide For Content Creators

Content creators: if you are interested in licensing music for a project you’re working on, this guide will give you an overview of how copyright applies to you.

Content Creation Music Licensing & Copyright

Is The Perfect Song for Your Ad Outside Your Budget? Here’s What You Can Do

It can be easy to get stuck creatively when you have one perfect song for your ad, but its licensing fee is outside your budget. Here’s how to get unstuck with a new song.

Content Creation Filmmaking & Videography Music Licensing & Copyright

Meet the Creative Shops Behind the Top Shared Ads of 2017

Last year’s top shared ads were shared millions of times throughout the world. Here, we look at those spots — and the creative shops that brought them to life.

Content Creation Filmmaking & Videography Small Business Tips

Can Music Really Influence Consumer Buying Habits?

Here’s a look at the science behind music and consumer buying habits, how it does (and does not) affect what we feel, think, say and do.

Content Creation Filmmaking & Videography

Agencies and Brands That Are Nailing New Modes of Video Content

Video is the fastest-growing form of content online. Here are 20 marketing agencies and brands that get how a strong soundtrack makes a good video memorable.

Content Creation Filmmaking & Videography