Music and Customer Behavior: How Retailers Increase Sales With Music

We know that music has a power effect on people’s moods. It also can influence customer behavior and even boost a store’s sales. Here’s how.

Content Creation Small Business Tips

Is The Perfect Song for Your Ad Outside Your Budget? Here’s What You Can Do

It can be easy to get stuck creatively when you have one perfect song for your ad, but its licensing fee is outside your budget. Here’s how to get unstuck with a new song.

Content Creation Filmmaking & Videography Music Licensing & Copyright

Meet the Creative Shops Behind the Top Shared Ads of 2017

Last year’s top shared ads were shared millions of times throughout the world. Here, we look at those spots — and the creative shops that brought them to life.

Content Creation Filmmaking & Videography Small Business Tips

Can Music Really Influence Consumer Buying Habits?

Here’s a look at the science behind music and consumer buying habits, how it does (and does not) affect what we feel, think, say and do.

Content Creation Filmmaking & Videography

Agencies and Brands That Are Nailing New Modes of Video Content

Video is the fastest-growing form of content online. Here are 20 marketing agencies and brands that get how a strong soundtrack makes a good video memorable.

Content Creation Filmmaking & Videography