Music and Customer Behavior: How Retailers Increase Sales With Music

We know that music has a power effect on people’s moods. It also can influence customer behavior and even boost a store’s sales. Here’s how.

Content Creation Small Business Tips

Anatomy of an Earworm: The Psychology Behind the Hook

What makes an earworm? Can you learn to write a hook that other people can’t get out of their heads? Here’s the science behind musical infestation.

Music Industry / For Artists

The Music Trends Creative Directors Should Get Ahead Of

Here, we dive into some of 2018's music trends and their manifestation in popular media to give creative directors a snapshot of what this year is going to sounds like.

Filmmaking & Videography Music Industry / For Artists

Is The Perfect Song for Your Ad Outside Your Budget? Here’s What You Can Do

It can be easy to get stuck creatively when you have one perfect song for your ad, but its licensing fee is outside your budget. Here’s how to get unstuck with a new song.

Content Creation Filmmaking & Videography Music Licensing & Copyright

Can Music Really Influence Consumer Buying Habits?

Here’s a look at the science behind music and consumer buying habits, how it does (and does not) affect what we feel, think, say and do.

Content Creation Filmmaking & Videography