Demystifying Music Clearance Terminology
So you’ve decided on the perfect song from a popular artist for your next ad, film or piece of branded content. What comes next? You’ll need to get permission from the copyright holders to...
Tag: advertising
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Memorable Ad Jingles And How They’re Made (Part 1)
Who doesn’t love a good advertising jingle? We’ve all heard them and some of us can’t get them out of our heads. But what makes a good one? And how can you create one that will be ca...
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Can Music Really Influence Consumer Buying Habits?
Here’s a look at the science behind music and consumer buying habits, how it does (and does not) affect what we feel, think, say and do.
Content Creation Filmmaking & Videography
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