Intro music can make or break a video. In this short window of time, you need to convince your viewer that this is a video worth watching. You want it to look professional, well put-together and intriguing enough to stick with it. Join us to take a look at the importance of intro music, some top tips for choosing it, and where to find it!
What Is Intro Music?
Intro music does exactly what it says on the tin – it introduces your video content. It can either be a small section of music that you use every time, or it can differ based on the video you’re creating. Intro music is very popular on YouTube – so let’s take a look at why you might need it!
Why Do I Need Intro Music?
Intro music is essentially your hook. It is the first thing that your audience will hear, and sets the tone for the rest of the video. If you are using it as a motif that introduces multiple videos on your channel, then it becomes part of your branding.
It all depends on what the purpose or tone of your video is. Does the music enhance what’s going on on-screen, or is it purely to introduce you or your brand at the beginning? Let’s look at some different approaches you can take:
Different Types Of Intro Music
Signature Intro Music
Youtuber Niomi Smart utilizes this in her videos. Notice at the start of this video, there is a brief intro with her name and some music. This (if used repeatedly) creates a motif that instantly introduces you are and communicates the style of your videos. In Niaomi’s case, it works with her brand, and makes her memorable.
Intro Music That Later Blends
This video is a great example of music that introduces the video before blending into the background. Notice how it kicks off the video an is a focus point whilst the text is being displayed before being lowered as speech occurs.
Another option is recording a voice over. This could be over action that is happening on screen, or simply yourself on screen talking. Another option is to narrate or talk over background music for your intro. Just make sure that it isn’t too chaotic and the narration can still be heard.
Top Tips For Choosing Intro Music
- Keep it short. Intro music should be brief but capture the viewer’s attention, and make them want to learn more.
- Don’t forget to check the volume. You don’t want to scare viewers off with aggressively loud music as soon as they open your video!
- Time the music correctly with any graphics or text. If you’re using the approach of having your name appear with some intro music, make sure that they are in sync with each other.
- Consistency is key. Try not to try a million different genres for varying videos and think about what genres work best with your videos.
- Make sure it reflects your brand. If you are creating calm wellness videos, you don’t want heavy metal thrashing about in the background!
Where To Find Intro Music
Now comes the trickier part… finding the perfect intro music for your videos!
Most people’s first thought is to try to find some free music to use. However, this can lead to poor quality music that will instantly turn your viewer off. Also, you could cause copyright drama if you don’t have permission to use the music. Royalty free music online is a popular option, but once again, this doesn’t mean it is copyright free and that you should use it.
Your best option is to license your music properly through a company such as Audiosocket. Starting at $10 a month, you can have unlimited access to over 80,000 tracks! With various genres and moods, it couldn’t be easier to find music to match the content in your videos. Get started now!