If you’re a content creator, it’s a great idea to stay on top of emerging trends and what is working for brands right now. Whether you’re a YouTuber, a small business or a social media mogul, paying attention to what works can help you boost your presence and increase traffic. We’re here to help with our 2021 content creation trends to watch, so let’s take a look at what they are.
2021 Content Creation Trends To Watch: Our Top 5
Now it’s time to get stuck into our picks for 2021 content creation trends to watch. Let’s get started!
Due to the Coronavirus pandemic, 2020 and early 2021 have been dominated by functions such as live streaming. In fact, during 2020, the daily live streams on YouTube grew by 45%. Platforms such as Instagram, Twitch, TikTok and YouTube have all upped their game and encouraged users to live stream.
Livestreaming is a great way to engage with your audience, repurpose into content that you can post and collaborate with other creators. With the Coronavirus still being prevalent across many countries, it looks as though live streaming is here to stay in 2021.
Another focus in 2021 is repurposing content for various channels and platforms. Making this part of your marketing strategy helps to get the most out of quality content that you have spent time on. Plus, it can bring it to new audiences. For example, you could turn a successful blog post into a YouTube video, or even a podcast. You could also share content from a previous webinar that is still relevant today, or recap it in a newsletter.
With all of us being flooded with marketing and a push from companies to survive the pandemic, personalized content can help you stand out. The more data you have about your customers, the better your chances of creating meaningful, personalized messaging. Collect information on demographics, preferences, objections, priorities and so on to help you do this.
With just a name, email address and topic, you can create campaigns that speak directly to your audience. Tracking clicks via email will show you your customer’s behavior and how much they interact from your brand. From this, you can include further personalization and really hone in on what your customer wants to hear.
Every day, millions of people utilize voice search features by asking their digital assistant a question. In fact, voice searches account for at least 20% of all searching, and is growing rapidly.
Don’t forget to adapt your writing to work for voice search. Include full-sentence questions, and longtail keywords in your headers and titles.
Influencer marketing yields impressive results, and is well worth looking into. Buyers like to see faces, and a recognizable one that they trust and are invested in can boost sales. Nielsen found that 92% of buyers trust an individual recommendation over a brand, which is worth bearing in mind when planning your content strategy.
To do this, firstly you should determine the criteria for an influencer. Then, work on a campaign that targets these influencers to get their attention. How will you persuade them that your brand is one they should partner with? Nurture the relationship, make sure it is worth their time and track the data to ensure the investment is worthwhile.
How Audiosocket Can Help
This article is all about content creation, and that’s where we can help! With your YouTube videos, podcasts, Twitch streams and so on, you will most likely need music.
If you are looking for authentic, top-quality music for your project, why not check out Audiosocket? Your content deserves the best, so sign up today and access tens of thousands of songs to bring your vision to life! You can access Audiosocket’s music catalog for just $15 a month as a Personal creator. Not only that, but this allows you to license an unlimited number of tracks at no additional cost. Talk about win-win!